Juri Strumpflohner

all notes 🌱 seedling · Updated

Problem aware vs solution aware

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Juri Strumpflohner

Solution aware content is for a very specific, targeted audience, which might totally be fine, but it is important that it is a conscious decision when creating such content (as the reach is much smaller).

Here’s an example:

  • Title 1: How to use VidIQ’s tag feature (solution aware)
  • Title 2: This simple trick always gets videos more views (problem aware)

Title 1 requires more pre-knowledge from the audience like what VidIQ is, what tags are and why it is important etc.

There’s no right or wrong. But before making a new video decide whether the title & video is

  1. Problem aware or solution aware
  2. if solution aware, then make sure you want to address a more targeted audience, otherwise convert it to a problem aware version