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Problem aware vs solution aware
Juri Strumpflohner
Solution aware content is for a very specific, targeted audience, which might totally be fine, but it is important that it is a conscious decision when creating such content (as the reach is much smaller).
Here’s an example:
- Title 1: How to use VidIQ’s tag feature (solution aware)
- Title 2: This simple trick always gets videos more views (problem aware)
Title 1 requires more pre-knowledge from the audience like what VidIQ is, what tags are and why it is important etc.
There’s no right or wrong. But before making a new video decide whether the title & video is
- Problem aware or solution aware
- if solution aware, then make sure you want to address a more targeted audience, otherwise convert it to a problem aware version
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