About.

I'm an engineer, based in South Tyrol, Italy.

Juri Strumpflohner

I started out as a developer in Java and .NET, building desktop applications and later web applications, and grew into a software architect. Plugin-based Eclipse RCP apps taught me a lot about architecture. When demand shifted to client-heavy applications, I moved my team from server-side .NET to Angular and coached them through it.

Later I focused on the frontend. I went self-employed and consulted on-site on JavaScript, TypeScript and Angular. In 2020 I joined Nx and did the same for large companies in the US, Canada and Europe, some of them in the Fortune 500. I helped big teams move faster in large codebases: structuring the code, setting up efficient CI, coaching on architecture and investigating performance. At Nx I also managed our engineers in Europe.

Teaching ran alongside all of it: video courses as an Egghead instructor, the Google Developer Experts program, conference talks. That is how I moved into developer relations and developer experience. Today I lead Developer Experience at Nx.

I'm still an engineer at heart and code day to day: fixing bugs, prototyping new features and building my own side projects. These days I'm most interested in build systems, AI developer tooling and how coding agents fit into our day-to-day work as software engineers.

Planning an event? Conferences, meetups, podcasts and company workshops.

Work

2020 – present
Nx
Oct 2022 – present Sr. Director of Developer Experience

Lead Nx's developer relations worldwide and take part in planning the direction of the product. Help shape the design of new features and contribute to the codebase. I also write the blog posts, record the videos and write the docs that explain it.

Dec 2021 – Oct 2022 Director of Developer Experience (global) and Director of Engineering (Europe)

Led developer relations worldwide and managed the engineers in Europe. Helped grow the client base in Europe.

Apr 2020 – Dec 2021 Engineering Manager

Managed the team in Europe and ran the hiring pipeline.

Jan 2020 – Dec 2021 JavaScript Architect

Worked on the open-source developer tooling, Nx and Nx Cloud. Consulted for Fortune 500 companies on frontend architecture, performance, and scaling monorepos and CI.

2017 – present
Google Developer Expert Angular

Speaking, writing, and community building around web development and frontend tooling.

2017 – present
Egghead.io Instructor egghead.io

Publishing video courses on Nx, monorepos, React, and Git.

2017 – 2020
Frontend Architecture Consultant Self-employed

On-site consulting on frontend architecture.

2017 – 2019
Frontend Architect R3 GIS

Frontend architecture for geospatial web applications.

2008 – 2017
Software Architect / Tech Lead Informatica Alto Adige

Application architecture with .NET and Angular. Grew from software developer to architect, leading teams and coaching developers. Led the introduction of modern JS-based frontend architectures and backend API systems across the organization.

Uses

Coding Zed, Cursor, Claude Code, Codex
Terminal Ghostty, herdr
Hardware Moonlander keyboard, MacBook Pro 14" (M5 Pro, 64 GB)
Notes Obsidian, reMarkable

Say hi

The best way to reach me is on X or via email. I'm happy to chat about monorepos, developer tooling, speaking opportunities, or just say hi.